People like U

I found the coolest little comparative ‘site’ run by my favourite bank – Ubank. It’s called People Like U.

It’s so cool to compare yourself to others – that’s why there are blogs and reality TV shows of course…  But I just can’t imagine how much data crunching went on to analysis all the data from NAB and Ubank to bring together such a spiffy little viral website.  I mean, any bank could have done this, it’s not revealing any state secrets in the agreegated data. And there’s the option to ‘update’ the information – and this is gold to both the bank – but also to the bank’s clients.  The stores or companies listed bank somewhere, and it might just be with NAB (the traditional big 4 bank that owns Ubank).

Ubank's People Like U Source: www.peoplelikeu.com.au

Ubank’s People Like U
source: http://www.peoplelikeu.com.au

There are less than 10 people like me – based on my age, gender, income, own/rent & living siutation (alone vs couple vs family) and suburb.  It then tracks ‘me’ vs others on spends in categories.

It was interesting to compare myself to my boyfriend (who alerted me to this gem), and how it thinks we spend on different categories.  Obviously, it knows nothing about me (like how much I’ve travelled).  What I find puzzling is in the drilling down in categories:

Source: People Like U Shopping profile

Shopping profile
source:www.peoplelikeu.com.au

Are Australian’s really shopping THAT much at Nordstroms and Bloomingdales – they aren’t even in Australia!  And if they are in the top three, how much are we, as a nation, spending?  What is Ouffer anyhow?  But then you can drill into another level and this is what you get:

source: www.peoplelikeu.com.au

Fashion details
source: http://www.peoplelikeu.com.au

It’s interesting how they have ‘preferred’ and ’emerging’ brands. And are these ‘brands’ clients of NAB/Ubank? Or is this truly where we spend the most frequently? Of course, click on any of those square and you head right to google (surely it’d be more magical for the brands if they went straight to their brand’s homepage), still, there’d be people ‘winning’ (to channel that horrible man) from this little gimmick!

Then in another layer (pressing the top right little lightening bolt) you get your bills vs the rest of the population:

Even if you’re not Australian, I think it’d be fun to have a look at how this all works. Have fun!

**This post is not endorsed or sponsored. Yikes, I’ve been blogging for a few months, I’m not sure I’m a blip on anyone’s radar! This is just something I found fun, and lines up with my list making/goal setting/spend tracking habits, so it seemed to fit for a post! **